What Is a Backlink? Definition, Types, and Why They Matter for SEO A backlink is a link from one website that points to a page on another website. When an external site links to your content, that link is called a backlink, an inbound link, or an incoming link. Backlinks are one of the strongest … Read more
When you look at an SEO report and see a backlink count and a referring domain count that tell completely different stories, the numbers are not broken. The two metrics measure different things, and understanding that difference is essential to building a link profile that actually improves your rankings. A website might have 2,000 backlinks … Read more
Anchor text is the visible, clickable text of a hyperlink — the words wrapped in an HTML <a> tag. Search engines use anchor texts to understand what linked pages are about. In Ahrefs, you find anchor texts under Site Explorer > Anchors: a full report of every anchor text phrase linking to a page or … Read more
Backlinks remain one of Google’s most powerful ranking signals, but a high backlink count tells you almost nothing on its own. Backlinks analysis is the process of evaluating the external links, referring domains, anchor text distribution, and link quality signals that shape a website’s link profile, turning that data into decisions. This guide covers every … Read more
What Is Off-Page SEO? Off-page SEO refers to actions taken outside your website that improve its authority and trustworthiness in the eyes of search engines. It covers everything from earning backlinks and tracking brand mentions to managing reviews, building local citations, and strengthening the expertise signals that tell Google your content comes from a credible … Read more
A complete guide to off-page SEO covering backlink building, brand signals, E-E-A-T, content marketing, local SEO, and how to measure off-page SEO success in 2026.
Link prospecting is the process of finding and evaluating websites that could link to yours as part of a link building campaign. It’s the work that happens before outreach: identifying which sites are worth your time, confirming they meet your quality criteria, and finding the right person to contact. Done well, link prospecting determines the … Read more
Link building outreach is the process of contacting website owners, editors, or content managers to earn backlinks to your site. Done well, it is the most reliable way to build high-authority, editorially placed links that move rankings. Done poorly, it is a fast way to get ignored or flagged as spam. Most outreach campaigns average … Read more
A PR link is a high-quality backlink earned through public relations activity rather than through link exchanges, payments, or manipulation. When a journalist cites your research, a news outlet covers your product launch, or a publication quotes your company as an expert source, the link that website includes in its content is a PR link. … Read more
You can have a great story, solid data, and a compelling angle, and still get zero coverage if your media list is wrong. It happens constantly. The wrong journalists, outdated emails, and no filter for relevance are the most common reasons digital PR campaigns fail before the first pitch is sent. A media list (also … Read more
