Max Benz 
The skyscraper technique is a link building method where you find content that has already attracted many backlinks, create a significantly better version, and reach out to the sites linking to the original to earn those same links. The idea is simple: instead of publishing something and hoping it gets noticed, you work with proven … Read more
A linkable asset is a piece of content created specifically to earn backlinks from other websites. Unlike product pages or service descriptions, linkable assets are designed to be useful to audiences who aren’t necessarily your customers, giving other sites a genuine reason to link to them. Most content earns very few natural links because it’s … Read more
Link Roundups: What They Are and How to Use Them for Link Building A link roundup is a curated collection of links to valuable content, published on a recurring schedule by bloggers and site owners. For link builders, roundups are a reliable way to earn editorial backlinks from established niche sites without relying on guest … Read more
Event link building is the practice of acquiring backlinks by associating your brand with events – hosting, sponsoring or speaking – to earn editorial links from event websites, press outlets, speaker directories and attendee content. It’s different from cold outreach or guest posting. Event-based links come through participation. That makes them harder to manufacture and … Read more
Editorial Links: What They Are, Why They Matter and How to Earn Them Most links you build through outreach are bought, pitched or traded. Editorial links are different. They’re placed by other publishers because your content earned them, not because you asked. This guide covers what editorial links are, why they’re worth pursuing and the … Read more
Citation Link Building: The Complete Guide (2026) Most link builders treat citations as a checkbox task. Submit to Google Business Profile, maybe Yelp, then move on. What gets missed is that citation link building is one of the few channels where you can earn links from high-authority, trusted directories at scale, and where a gap … Read more
White Hat SEO Link Building: Tactics, Techniques, and Why It Matters White hat link building is the practice of earning backlinks through methods that comply with Google’s search engine guidelines and focus on genuine editorial value. Unlike black hat approaches that manipulate rankings through schemes and purchased links, white hat SEO tactics build authority that’ll … Read more
Most link building campaigns follow the same playbook: build a prospect list of several hundred sites, fire off templated emails, and wait. The response rate hovers around 8.5% on a good day. Most backlinks that come back are generic placements on low-traffic pages that send no visitors and carry minimal domain authority signal. Targeted link … Read more
Niche Link Building: Strategies, Tactics, and How to Do It Right Most link building advice treats all links the same. Get a high-DR backlink from any site and you’re winning. Or so the thinking goes. The problem is that a link from a technology news site does almost nothing for a healthcare startup’s topical authority, … Read more
