Max Benz 
Most websites will not link to your content unless you ask. Outreach emails are how you ask. They are cold or semi-warm emails sent directly to website owners, editors, or journalists with a specific goal: earning a backlink, pitching a guest post, or getting your content added to a resource page. This guide covers the … Read more
Most web pages never earn a single backlink. An Ahrefs study of more than a billion pages found that roughly two-thirds have no external links pointing to them at all, and outreach is the fastest way out of that group. It’s not passive: instead of waiting for links to appear on their own, you contact … Read more
Most outreach tactics start cold: you pitch a stranger and ask for something they get nothing back for. Testimonial link building works the other way around. You already use the product, so the vendor already has a reason to say yes, and the link usually lands on a homepage instead of a buried blog post. … Read more
The skyscraper technique is a link building method where you find content that has already attracted many backlinks, create a significantly better version, and reach out to the sites linking to the original to earn those same links. The idea is simple: instead of publishing something and hoping it gets noticed, you work with proven … Read more
A linkable asset is a piece of content created specifically to earn backlinks from other websites. Unlike product pages or service descriptions, linkable assets are designed to be useful to audiences who aren’t necessarily your customers, giving other sites a genuine reason to link to them. Most content earns very few natural links because it’s … Read more
A link roundup is a curated collection of links to valuable content, published on a recurring schedule by bloggers and site owners. For link builders, roundups are a reliable way to earn editorial backlinks from established niche sites without relying on guest posts or paid placements. This guide explains what link roundups are, the types … Read more
Event link building is the practice of acquiring backlinks by associating your brand with events – hosting, sponsoring or speaking – to earn editorial links from event websites, press outlets, speaker directories and attendee content. It’s different from cold outreach or guest posting. Event-based links come through participation. That makes them harder to manufacture and … Read more
Editorial Links: What They Are, Why They Matter and How to Earn Them Most links you build through outreach are bought, pitched or traded. Editorial links are different. They’re placed by other publishers because your content earned them, not because you asked. This guide covers what editorial links are, why they’re worth pursuing and the … Read more
Citation Link Building: The Complete Guide (2026) Most link builders treat citations as a checkbox task. Submit to Google Business Profile, maybe Yelp, then move on. What gets missed is that citation link building is one of the few channels where you can earn links from high-authority, trusted directories at scale, and where a gap … Read more
