Max Benz 
The Ahrefs Broken Link Checker is a set of tools within the Ahrefs platform that identifies links returning a 404, 410, or other non-200 status on any website. It operates through three entry points: a free public tool that scans any URL for broken outbound links without login, Site Audit which crawls your own domain … Read more
Broken link building is a link building tactic that identifies broken links on other websites — links pointing to pages that return a 404 error — and convinces webmasters to replace those dead links with a working link to your content. Tools like Ahrefs, SEMrush, Screaming Frog, and the free Check My Links Chrome extension … Read more
Most link building outreach fails before the first email is sent. The problem isn’t the template or the subject line — it’s that there’s no strategy behind it. An outreach strategy gives your link building a coherent structure: clear goals, a defined prospect list, chosen tactics, and a follow-up system. Without one, you’re running campaigns … Read more
Outreach marketing is the practice of proactively contacting people outside your existing audience to build relationships, earn visibility, and achieve specific goals. You don’t wait for them to find you. You identify the right people, reach out directly, and offer something worth responding to. For link builders and SEO practitioners, outreach marketing is the engine … Read more
Most websites will not link to your content unless you ask. Outreach emails are how you ask. They are cold or semi-warm emails sent directly to website owners, editors, or journalists with a specific goal: earning a backlink, pitching a guest post, or getting your content added to a resource page. This guide covers the … Read more
Backlink outreach is the process of building backlinks by contacting website owners, editors or journalists to earn a link to your site. It is active and deliberate, which separates it from every passive approach to link acquisition. You choose which sites to target, which pages to pitch, and how many links to pursue each week. … Read more
Testimonial link building is an SEO tactic where you write a positive review for a product or service you genuinely use, and the company publishes it on their website with a link back to yours. Unlike most outreach tactics, both sides benefit: the vendor gets credible social proof and you earn a high-quality backlink, often … Read more
The skyscraper technique is a link building method where you find content that has already attracted many backlinks, create a significantly better version, and reach out to the sites linking to the original to earn those same links. The idea is simple: instead of publishing something and hoping it gets noticed, you work with proven … Read more
A linkable asset is a piece of content created specifically to earn backlinks from other websites. Unlike product pages or service descriptions, linkable assets are designed to be useful to audiences who aren’t necessarily your customers, giving other sites a genuine reason to link to them. Most content earns very few natural links because it’s … Read more
