Instantly costs between $47 and $555 per month, depending on which product line you need and which tier you pick inside it. That range confuses a lot of buyers, because Instantly isn’t one product with one price. It’s four separate subscriptions, Outreach, Instantly Credits, CRM and a done-for-you VIP tier, and while you can buy any of them on their own, they can also be combined into a discounted Bundle. This guide breaks down every tier, shows you the exact sending and contact limits attached to each price, and works out whether the Bundle actually saves you money over buying the products separately.
Every figure below comes from Instantly’s own pricing page and its help center documentation, verified on 12 September 2026. A couple of numbers vary between the marketing page and the help center, so we flag those and tell you which one to trust.
How much does Instantly cost right now?
Instantly’s four product lines each have their own price ladder, and they’re not interchangeable. Outreach, the core email-sending tool, runs from $47 to $358 per month. Instantly Credits, the B2B lead database and AI tools, runs from $9 to $197-plus per month. CRM costs $47 or $97 per month. Bundles that combine all three start at $94 per month and top out at $555 per month for the Agency tier. Every plan gets a discount for paying annually instead of monthly, although the discount rate isn’t the same across product lines.
| Product line | Entry price (monthly, $) | Entry price (annual, per month, $) | Top tier (monthly, $) |
|---|---|---|---|
| Outreach | $47 | $37.60 | $358 |
| Instantly Credits | $9 (Nano) | not discounted | from $197 |
| CRM | $47 | not discounted | $97 |
| Bundle (Outreach + Credits + CRM) | $94 | $85 | $555 |
A word of caution if you go looking at Instantly’s pricing page yourself: it toggles between monthly and annual views and between standalone and Bundle views, and a quick skim can leave you comparing the wrong two numbers. That’s honestly an easy mistake to make, since the page doesn’t label which toggle state you’re looking at. We cross-checked every figure in this article against Instantly’s help center documentation, which isn’t subject to the same toggle confusion and is the tie-breaker whenever the two disagree.
Instantly Outreach plans: Growth, Hypergrowth and Light Speed
Instantly Outreach has three named tiers, Growth, Hypergrowth and Light Speed, and they’re priced by sending volume rather than by seat. Growth costs $47 per month ($37.60 billed annually) for 5,000 emails and 1,000 uploaded contacts. Hypergrowth costs $97 per month ($77.60 annually) for 125,000 emails and 25,000 contacts. Light Speed costs $358 per month ($286.30 annually) for 500,000 emails and 100,000 contacts.
| Outreach tier | Monthly price ($) | Annual price (per month, $) | Emails included | Contacts included |
|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000/month | 1,000 |
| Hypergrowth | $97 | $77.60 | 125,000/month | 25,000 |
| Light Speed | $358 | $286.30 | 500,000/month | 100,000 |
Every Outreach tier includes unlimited connected email accounts and unlimited warmup, so it’s the sending and contact caps above that form the real ceiling on your plan, not the number of inboxes you connect. Hypergrowth adds A/B testing, Slack and webhook support, and team collaboration on top of what Growth includes. Light Speed adds the SISR system, which automatically spreads sending across dedicated and shared server IPs to protect deliverability at high volume.
If you outgrow a tier’s monthly limit before the next billing cycle, Instantly sells a capacity add-on rather than forcing a full upgrade: $87 per month for an extra 25,000 contacts and 125,000 emails. These limits work as a hard cap rather than an overage charge, so sending simply pauses once you hit your monthly ceiling, until the next cycle resets it or you buy an add-on.
Instantly Credits: what the lead database and AI tools actually cost
Instantly Credits is a separate subscription from Outreach, and mixing the two up is, frankly, the single most common source of pricing confusion in this category. Credits pay for access to Instantly’s B2B contact database, more than 450 million records, and its AI features, the AI Sales Agent and AI Reply Agent, not for sending email.
| Credits tier | Monthly price ($) | Credits included |
|---|---|---|
| Nano | $9 | 150 |
| Growth | $47 | 1,500 |
| Supersonic | $197 | 5,000 |
| Hyper | from $197 | 10,000 to 200,000 |
- Finding a verified email through Instantly’s own database costs 1 credit.
- Sourcing a contact from a data partner instead of Instantly’s own index costs 2 to 4 credits.
- Running a lead through the AI Sales Agent or the AI Reply Agent costs 5 credits per action, so a 1,000-lead campaign through either agent burns 5,000 credits on its own.
Credits don’t roll over indefinitely. Monthly-plan credits expire two months after purchase, and annual-plan credits expire one year after purchase, so buying a large credit pack to lock in a discount only pays off if you can actually use it within that window.
Instantly CRM pricing
Instantly’s CRM is a third subscription layered on top of Outreach and Credits, aimed at teams that want to track deals and pipeline stages without leaving the platform. It costs $47 per month for the Growth CRM tier, which covers a master inbox, lead-status tracking and reporting, or $97 per month for the Hyper CRM tier, which adds browser-based extras and deeper automation.
Most Instantly customers who already run HubSpot, Salesforce or Pipedrive skip the Instantly CRM entirely, since Outreach already ships with native integrations into all three. It’s really only worth adding if you want one platform handling sending and pipeline tracking together, instead of syncing two separate tools.
Bundle plans vs buying each product separately
Instantly also sells Outreach, Credits and CRM together as a discounted Bundle, and it’s split into three tiers: Starter, Scale and Agency. The Starter Bundle costs $94 per month ($85 billed annually). The Scale Bundle, Instantly’s most popular tier, costs $194 per month ($175 annually). The Agency Bundle costs $555 per month ($500 annually).
| Bundle tier | Monthly price ($) | Annual price (per month, $) | Emails included | Contacts included | Credits included |
|---|---|---|---|---|---|
| Starter | $94 | $85 | 5,000/month | 1,000 | 1,500 |
| Scale | $194 | $175 | 100,000/month | 25,000 | 5,000 |
| Agency | $555 | $500 | 500,000/month | 100,000 | 10,000 |
Here’s what that actually saves you. Buying the matching standalone tiers separately, Growth Outreach ($47) plus Growth Credits ($47) plus Growth CRM ($47), costs $141 per month, against $94 per month for the Starter Bundle. That’s a saving of $47 per month, or exactly one standalone subscription’s worth. At the middle tier, Hypergrowth Outreach ($97) plus Supersonic Credits ($197) plus Hyper CRM ($97) costs $391 per month standalone, against $194 per month for the Scale Bundle, a saving of $197 per month.
The Bundle is definitely worth it once you actually need all three products. If you only need Outreach and have no use for the lead database or the CRM, buying Outreach on its own is cheaper than paying for Bundle features you won’t touch. But if you need at least two of the three products, the Bundle is very likely the better deal, and if you need all three, it always is.
What Instantly’s price does not include
The subscription price covers the software. It doesn’t cover the infrastructure you need to actually send email at volume.
- A sending domain costs roughly $15 per year through most registrars.
- A pre-warmed Google Workspace account, ready to send from day one, costs about $10 per month through Instantly’s own marketplace.
- A done-for-you Google account costs about $5 per month, and a done-for-you Airmail account costs about $4 per month.
- Email verification credits, needed to keep your contact lists clean before sending, are billed separately from Instantly Credits and scale with list size.
Because deliverability best practice caps sending at roughly 20 to 30 emails per inbox per day, a team aiming for Hypergrowth’s 125,000 monthly emails needs somewhere around 20 to 25 separate inboxes running in parallel, not one. So budget the mailbox and domain cost on top of the plan price before you commit to a tier based on the sticker price alone.
Is Instantly worth the cost?
Instantly is a strong fit if your outbound motion is volume-driven and email-centric: solo founders testing a new offer, agencies running client campaigns from one workspace, and outbound teams sending anywhere from 5,000 to 500,000 emails a month. Because pricing is volume-based rather than per-seat, a five-person team and a fifty-person team pay the same price on a given tier, which clearly rewards lean teams running high volume.
It’s a weaker fit if you need true multichannel outreach, though. Instantly doesn’t natively support LinkedIn automation, AI voice calling, WhatsApp or SMS, so a team running those channels alongside email ends up paying for third-party tools on top of an Instantly subscription. It’s also a weaker fit if you only need light, occasional sending, since even the cheapest Growth tier assumes a real campaign cadence rather than the occasional one-off email.
- Good fit: volume-driven email outbound, agencies managing multiple client accounts from one workspace, teams that want sending, data and CRM in a single bill.
- Not a great fit: multichannel-first outbound (LinkedIn, voice, SMS), very light or occasional senders, teams that already own a CRM and do not want a second one.
Instantly pricing FAQ
Does Instantly offer a free trial?
Yes, Instantly offers a free trial with no credit card required. The Outreach trial includes 250 uploaded contacts and 1,000 emails, and the Credits trial includes 100 trial credits, which is enough to test deliverability and the lead database before you commit to a paid tier.
Does Instantly charge per seat?
No, Instantly uses volume-based pricing rather than per-seat pricing. A five-person team and a fifty-person team pay the same monthly price on a given Outreach tier, because what limits you is email and contact volume, not how many people log in.
What happens if I go over my plan’s sending limit?
Sending pauses once you hit your monthly email or contact cap, rather than triggering an overage charge. You can wait for the next billing cycle to reset the limit, buy an $87 per month capacity add-on for an extra 25,000 contacts and 125,000 emails, or upgrade to the next tier instead.
Is annual billing worth it on Instantly?
Yes, annual billing is worth it on Instantly if you plan to keep using the platform for a full year. Outreach tiers get roughly a 20 percent discount on annual billing, and Bundle tiers get roughly a 10 percent discount, so a team on Hypergrowth saves about $232 a year, while a team on the Scale Bundle saves about $228 a year, just by paying annually instead of monthly.
What is the cheapest way to start using Instantly?
The cheapest entry point is the Growth Outreach plan at $47 per month, or $37.60 per month billed annually, which covers 5,000 emails and 1,000 contacts. But if you also need the lead database or the CRM from day one, the Starter Bundle at $94 per month covers all three for less than buying them separately.
Does Instantly’s CRM cost extra on top of Outreach?
Yes, the CRM is a separate subscription from Outreach, priced at $47 or $97 per month depending on the tier. Teams that already use HubSpot, Salesforce or Pipedrive usually skip it, since Instantly’s Outreach plans already include native integrations with all three.
Are Instantly Credits included with an Outreach plan?
No, Instantly Credits is a separate subscription that pays for the B2B contact database and the AI Sales and Reply Agents, priced from $9 to $197-plus per month depending on how many credits you need. An Outreach plan on its own doesn’t include any credits at all.
Is Instantly’s VIP service worth the cost?
Instantly’s VIP service is a custom-quoted, done-for-you tier that sets up your AI agents, domains and campaigns for you, with a dedicated account manager attached. Third-party sources report VIP pricing starting in the low thousands of dollars per month, although Instantly doesn’t publish exact VIP figures on its own current pricing pages, so it’s worth getting a direct quote before you assume a specific number applies to your account.